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SONIC & FRIENDS

Don't miss out of the super-rare Japan Exclusive Goods

Get it While you can!

  • The world’s first
  • Super-cute♥ SONIC & FRIENDS Japan Exclusive Goods
  • Japan Exclusive

Sonic Became a samurai warrior!

  • SONIC The Lord
  • AMY ThePrincess
  • AMY ThePrincess
  • TAILS The Page
  • KNUCKLES The Warrior
  • Dr.EGGMAN The Warlord

Design Motifs

  • image:Shippo pattern

    Shippo pattern

    The pattern consisting of continuously interlinked circles represents hope of peace and harmony.

  • image:Ichimatsu pattern

    Ichimatsu pattern

    The continuity of the ichimatsu’s checkered pattern symbolizes prosperity.

  • image:Yagasuri pattern

    Yagasuri pattern

    The pattern is based on the bird feather used on a “ hamaya” arrow that wards off evil and signifies getting rid of misfortune.

Limited Edition 19 items 4 categories

Sonic goods available only in Japan

38 items 8 categories

The characters from the animated shorts “SONIC & FRIENDS” featuring Sonic and his friends Tails, Amy, Knuckles, and Dr. Eggman are now available for purchase in Japan!

Where you can buy

More than 50 adorable Sonic items were released in Japan!​

These merchandises are crafted to be appreciated not only by Sonic fans but also by travelers visiting Japan from abroad. ​

Let’s gift them, or enjoy collecting them! Don’t forget to drop by!

Sales outlet info (PDF)

SONIC&FRIENDS

Check out Sega’s official
TikTok account for
SONIC & FRIENDS animated shorts!

Animation shorts on TikTok since August 2023, featuring Sonic, Amy, Tails, Knuckles and Dr. Eggman. Each new anime upload earns more than 2 million views a month! Many messages in the comments, such as “soooooo cute!” and “mira que bonitos!” exclaiming how cute the characters are, came from fans around the world.

@segaofficial SONIC&FRIENDS START!! #Sonic #ソニフレ #セガ #sega #SONICANDFRIENDS ♬ オリジナル楽曲 – SEGA Official

Story & characters

Sonic the Hedgehog is Sega’s globally popular game character that moves in ultrasonic speed.
Since the launch of the video game Sonic the Hedgehog for Mega Drive in 1991, games in the series were created for various game consoles, with the cumulative total of the series now surpassing 1.66 billion units (*including downloads).
Sonic sweeps through the various stages at ultrasonic speed.

Sonic

As the name Sonic the Hedgehog suggests, it is a hedgehog character that can run at ultrasonic speed. He is a cool but irritable character who refuses to be constrained by any person or to any one place.

Amy

A vivacious, cheerful girl who admires Sonic very much and will always stand for him. Though a kind and gentle heart, she can strike a deadly blow with her Piko Hammer.

Tails

Miles Prower, nicknamed Tails, is a kind-hearted fox cub with two tails. Leave it to Tails for everything mechanical.

Knuckles

A bold and powerful echidna who can crush rocks with his fists. He is Sonic’s rival and friend.

Dr. Eggman

A brash, self-centered scientist who claims to be a genius with IQ of 300.
He is obsessed with machines.