Skip to main text

Get it While you can!

  • The world’s first
  • Super-cute♥ SONIC & FRIENDS Japan Exclusive Goods
  • Japan Exclusive

Sonic Became a samurai warrior!

  • SONIC The Lord
  • AMY ThePrincess
  • AMY ThePrincess
  • TAILS The Page
  • KNUCKLES The Warrior
  • Dr.EGGMAN The Warlord

Design Motifs

  • image:Shippo pattern

    Shippo pattern

    The pattern consisting of continuously interlinked circles represents hope of peace and harmony.

  • image:Ichimatsu pattern

    Ichimatsu pattern

    The continuity of the ichimatsu’s checkered pattern symbolizes prosperity.

  • image:Yagasuri pattern

    Yagasuri pattern

    The pattern is based on the bird feather used on a “ hamaya” arrow that wards off evil and signifies getting rid of misfortune.

Limited Edition 19 items 4 categories

Sonic goods available only in Japan

38 items 8 categories

The characters from the animated shorts “SONIC & FRIENDS” featuring Sonic and his friends Tails, Amy, Knuckles, and Dr. Eggman are now available for purchase in Japan!

Where you can buy

More than 50 adorable Sonic items were released in Japan!​

These merchandises are crafted to be appreciated not only by Sonic fans but also by travelers visiting Japan from abroad. ​

Let’s gift them, or enjoy collecting them! Don’t forget to drop by!


Check out Sega’s official
TikTok account for
SONIC & FRIENDS animated shorts!

Animation shorts on TikTok since August 2023, featuring Sonic, Amy, Tails, Knuckles and Dr. Eggman. Each new anime upload earns more than 2 million views a month! Many messages in the comments, such as “soooooo cute!” and “mira que bonitos!” exclaiming how cute the characters are, came from fans around the world.

Story & characters

Sonic the Hedgehog is SEGA’s world-renowned super-fast game character and franchise.


Sonic the Hedgehog is the fastest thing alive! He’s always looking for adventure and loves to play games with his friends.


Amy Rose is very kind and a great friend! She loves hanging out and enjoying the outdoors. She always travels with her big Piko Piko Hammer.


His real name is “Miles Prower,” but you can call him “Tails!” He can spin his two tails really fast to fly! He’s also good at building things and flying planes.


Knuckles the Echidna is very brave! He’s so super strong that his punches can shatter rocks. He loves to explore and is great at finding treasures!


Dr. Eggman is a genius scientist but also very mean. He’s a bully who wants everything to go his way.