| Hobby related and Others Business |
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In pursuit of new possibilities
We are also engaged in other businesses such as radio controlled toys, machines and prize items for amusement arcades (with a view to harnessing synergy with the SEGA SAMMY Group) and character licensing. |
• License Business
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We run a wide range of licensing operations, from characters such as our very own Tea Dog, BAKUGAN and Jewel Pet through to products such as HOME STAR and i-Dog. |
©SEGA TOYS / HORIPRO |
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Tea Dog (Ocha-Ken)
We have worked on business ventures featuring Tea Dog characters with more than 140 business partners worldwide to date. |
©SEGA TOYS /
SPIN MASTER /
BAKUGAN PROJECT |
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BAKUGAN
Played using cards and balls that transform in the blink of an eye, BAKUGAN is a new breed of action game. Having jointly developed BAKUGAN toys in tandem with the animated TV series of the same name in conjunction with six leading Japanese and North American toy manufacturers and video production companies, we are currently rolling out BAKUGAN characters on a global scale. |
©2008 SANRIO/SEGATOYS. |
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Jewel Pet
Jewel Pets were created as part of a joint project with Sanrio. Combining cute animals with jewels, magic and other elements that all girls love, Jewel Pets create their own fantasy world. |
• Group Companies
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TAIYO CO., LTD.
We supply fully-functional radio controlled products (indoor helicopters, airplanes, cars, tanks, etc.) that anyone across a broad age-range can enjoy.
MICRO MASTER HG3
Suggested retail price: ¥10,290 (tax inclusive) |
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