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Soothing your mind whilst playing
We provide new types of entertainment that extend beyond the conventional toy industry. By combining our expertise in digital technology (including integrated circuits, sensors, and mechatronics) with our toy development capabilities, we aim to create new added value that is designed to have universal appeal, irrespective of age, gender or nationality. |
©Humancode Japan / IPA |
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Body Trainer
Body Trainer is an exercise support product that enables you to individually tailor aerobic exercises such as walking or jogging to suit your own level based on your age and pulse rate through real-time audio, rhythmic signals and music.
Suggested retail price: ¥5,775 (tax inclusive) |
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Grand Pianist
Designed in conjunction with Yamaha, Grand Pianist is a genuine grand piano scaled down to one sixth the size. In addition to automatically playing 100 standard built-in pieces (including classical, jazz and pop), it also doubles as a musical toy for adults. Even though the 88 keys are just 4mm wide, you can still play it just like a real piano.
Suggested retail price: ¥49,350 (tax inclusive)
Winner of the 2007 Nikkei Excellent Product and Service Award and Nikkei MJ Award |
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HOME STAR
Developed in conjunction with Takayuki Ohira, the Guinness Book of World Records-listed planetarium designer, HOME STAR is the world’s first optical home planetarium. It is the ultimate entertainment toy for adults, helping you to unwind and relax after a tiring, stressful day.
Suggested retail price: ¥20,790 (tax inclusive)
Winner of the 2005 Nikkei Excellent Product and Service Award and Nikkei MJ Award |
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Yume-Pet Series
Our adorable Yume Pet robot series move and behave just like the real thing. They are well loved by a wide range of users, from children to adults who are unable to have an actual pet due to their living arrangements or an allergy.
Suggested retail price: ¥8,379 (tax inclusive)
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PECO-PPA
PECO-PPA are magical plants that respond to what’s going on around them. They sense breaks in conversation and nod in agreement, creating a natural, pleasant and soothing sensation.
Suggested retail price: ¥2,310 (tax inclusive) |
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Sound Carrier Party
Portable music player designed to be worn by girls in the same way as an accessory. It can be used as a private audio speaker in the room as well.
Suggested retail price: ¥10,290 (tax inclusive) |
Brain Trainer |
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Brain Trainer
This is a brain training device based on scientific principles. By solving a series of simple arithmetic problems as fast as possible, the prefrontal region of the brain is activated.
Suggested retail price: ¥5,250 (tax inclusive)
(C)SEGA TOYS 2004 |
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