| Edutainment Business |
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Learning through Play
This business provides products and services that contain both educational and entertainment elements. By presenting one and only platform business in the toy industry, we are laying the foundation for this core business to achieve stable medium to long term growth. |
Beena |
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Beena
Launched in August 2005, Beena is an advanced version of our PICO system, which has achieved cumulative sales of 3.5 million consoles and 12.5 million software titles since it was first released in 1993. We continue to work with educational specialists and actively form alliances with other industries in an effort to develop high quality content for children. We offer an extensive range of titles aimed at preschool children, from intellectual development software covering areas such as words and characters, numbers and shapes, everyday activities and English to games that enable children to enjoy drawing pictures or driving various vehicles. We also launched Beena Lite with reduced price in July 2008.
Beena
Suggested retail price: ¥9,975 (tax inclusive) |
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Master Drawing in Ten Minutes a Day (Beena edition)
The popular book is now available as a Beena software title! Children can improve their drawing skills by combining shapes (●▲■) to create pictures.
Suggested retail price: ¥4,095 (tax inclusive) |
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Beena Fashion: Go to the store, try on clothes and get your hair and makeup done!
Packed full of fashion-based activities that children have always wanted to try for themselves, including fun experiences on TV screen such as trying on clothes, putting on makeup and having a haircut!
Suggested retail price: ¥7,245 (tax inclusive) |
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Soreike! Anpanman: Exciting Rescue Driving Complete with car navigation system!
Driving simulation software based on the theme of coming to the rescue. Children can even enjoy using their own car navigation system as they drive police cars, ambulances, fire trucks and other vehicles.
Suggested retail price: ¥7,245 (tax inclusive) |
PICO |
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PICO
The PICO console connects to a television, allowing children to naturally absorb important skills for their development while they play, without even being conscious of the learning aspect. These skills include such areas as reading, arithmetic, values education and social training. Since 1993, it has achieved cumulative sales of 3.5 million PICO consoles and 12.5 million software cartridges, including 300 different software titles, reinforcing its status as a true long-seller in the educational toy market. |
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CoCoPad(R)
Learning System
1999-2005 LeapFrog Enterprises, Inc. |
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CoCoPad(R) Learning System
This is an interactive learning system whereby a picture book and ROM cartridge are slotted into the main console, and children play by touching the book with the console's attached pen. This entertainment and learning system can be enjoyed anywhere at anytime. We have forged alliances with such companies as ECC Junior and Benesse Corporation, and within one year of the product's release, sales have already topped 200,000 units. As a general learning tool, we intend to develop further new markets for this product. |
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