Company Profile

Product Safety Policies

SEGA TOYS CO., LTD.(hereinafter, the “Company”), recognizes that consumer confidence regarding the safety of products manufactured and sold by the Company is an important management issue. Company management assigns the highest priority to the customer perspective and product safety assurance, and as part of its sincere effort to ensure product safety, has formulated the following basic policy regarding product safety.

1. Legal Compliance

The Company meets its obligations under the Consumer Product Safety Act and other laws and regulations related to product safety.

2. Establishment of Voluntary Action Plan

The Company formulated and promotes a Voluntary Action Plan based on this basic policy and has created a corporate culture focused on a customer conscious and product safety assurance.

3. Quality Control for Product Safety Assurance

The Company strives to always conduct the proper quality control to ensure product safety. We attempt to provide safe products by making use of the Japan Toy Association’s safety toy mark (ST Mark) program and other initiatives. We provide use manuals and affix warnings on products to inform customers of the potential dangers posed by misuse of the product to aid in avoiding accidents.

4. Collection and Disclosure of Product Incident Information

In the event of an incident caused by one of our products, we proactively collect information from the customers while providing the appropriate details to other customers and stakeholders.

5. Serious Product Accident Information

In the event of a serious accident caused by one of our products, we promptly inform the relevant authorities in accordance with legal requirements.

6. Preventing the Occurrence and Escalation of Damage

Regarding unforeseen product accidents, when necessary we recall products employing approved methods to prevent the occurrence and/or escalation of damages, and we promptly provide appropriate information to customers and relevant parties.

7. Measures to Avoid Misuse

To ensure that customers use our products safely, we provide user manuals and affix warnings on products to inform customers of the potential dangers posed by misuse of the product to aid in avoiding accidents.